the ethan hardy portfolio
Ethan Hardy Limited primarily invests online and owns multiple websites and domain names in a variety of sectors. Some names are co-owned with other media companies. Some domains/websites are available to lease or purchase, please contact us for information.
Alternatively, you may be interested in our Dot Gathering Events.
Name's We've Sold
| Domain Name | Year Sold | Position When Sold* | Keyword | Competitive Results* |
| BarVacancy.com | 2008 | 4th | Bar Jobs | 181,000,000 |
| Kefalonia.co.uk | 2009 | 5th | Kefalonia | 991,000 |
| Chiropractor.co.uk | 2009 | 3rd | Chiropractor | 7,980,000 |
| Kettlebell.co.uk | 2009 | N/A | N/A | N/A |
| DrivewayPaving.co.uk | 2009 | 1st | Driveway Paving | 1,270,000 |
| Sunroom.co.uk | 2009 | 1st (single & plural) | Sunroom(s) | 2,280,000 |
| Sunrooms.co.uk | 2009 | N/A | N/A | N/A |
| PressureWasher.co.uk | 2009 | 2nd | Pressure Washer | 1,760,000 |
| DentalBuddy.co.uk | 2009 | 10th | Dental Insurance | 22,900,000 |
| RoofingMaterials.co.uk | 2009 | 2nd | Roofing Materials | 2,000,000 |
| LandlordBuddy.co.uk | 2009 | N/A | N/A | N/A |
| TaxiProtection.co.uk | 2009 | N/A | N/A | N/A |
| FireBowls.org.uk | 2010 | 4th | Fire Bowls | 711,000 |
| BeerChillers.co.uk | 2010 | 3rd | Beer Chillers | 164,000 |
| Nutritionist.co.uk | 2010 | 7th | Nutritionist | 5,120,000 |
| BassAmp.co.uk | 2010 | 25th | Bass Amp | 9,900,000 |
| HotDogMaker.co.uk | 2010 | 2nd | Hot Dog Maker | 1,690,000 |
| IceMakingMachines.co.uk | 2010 | 10th | Ice Making Machines | 12,700,000 |
| TattooDesign.co.uk | 2010 | 214th | Tattoo Design | 14,600,000 |
| *Refers to Google.co.uk |
Benefits of a Generic Domain Name
Having a short memorable domain is a fantastic branding tool that enables the user to recognise and recall your name easily. A domain like Accountant.co.uk is easily remembered, unlikely to be mis-spelt and immediately tells the user the nature of the website. In addition to these benefits, it is easier to rank Accountant.co.uk for the term "Accountant" than it is for a non-generic domain name, e.g. 123Accountancy.co.uk.
A good domain name also helps build trust and credibility. It shows you are serious, dedicated to your core market and visitors don't need to guess what you do/offer!
Finally, generic domain names are rising in price and when you purchase such a precious asset, you can view it as an investment that will retain its value rather than an advertising cost.
Sedo, a domain name auction platform, recently announced a
57% increase in the average .co.uk domain sale between 2008 and
2009, beating a 42% rise of the .com (source).
The average price has increased from £1,282 a year ago to
£1,757, and many companies are finally understanding the concept
and value of a generic domain name. Infamous examples include...
- Breakfast.co.uk owned by Kellogg's
- DIY.co.uk owned by B&Q
- Headphones.co.uk owned by Sennheiser.
- Cufflinks.co.uk owned by The London Cufflink Company
- Loans.com owned by Bank of America
- Movies.com owned by Disney
- Motorcycles.com & Scooters.com owned by Honda
- Jobs.com owned by Monster
If any of the domain names above are of interest to you, please do not hesitate to contact us.